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Search: subject_exact:"Multinationales Marketing"
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International marketing
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1
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Managing economic liberalisation in South Asia : directions for the 21th century
1
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ECONIS (ZBW)
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1
Mass customization and country-of-origin effects
Aichner, Thomas
-
2016
Persistent link: https://www.econbiz.de/10011477909
Saved in:
2
Essays on international marketing : a cross-cultural perspective
Krautz, Carolin
-
2017
Persistent link: https://www.econbiz.de/10011746655
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
5
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
6
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
7
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
Saved in:
8
International marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969730
Saved in:
9
Export management : a European perspective
Veldman, J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003970877
Saved in:
10
The SAGE handbook of international marketing
Kotabe, Maasaki
(
contributor
);
Kotabe, Masaaki
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003744564
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