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type_genre:"Statistics"
~isPartOf:"Brands : interdisciplinary perspectives"
~subject:"Sozialer Wandel"
~type_genre:"Fallstudie"
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Brands : interdisciplinary perspectives
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Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
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