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type_genre:"Statistics"
~person:"Körner, Jonas"
~subject:"Elektronisches Produkt"
~subject:"South Korea"
~type_genre:"Fallstudie"
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International journal of retail & distribution management
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Globally standardised versus locally adapted packaging : a case study at Sony Ericsson Mobile Communications AB
Nilsson, Fredrik
;
Fagerlund, Magnus
;
Körner, Jonas
- In:
International journal of retail & distribution management
41
(
2013
)
5
,
pp. 396-414
Persistent link: https://www.econbiz.de/10009767788
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