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type_genre:"Statistik"
~person:"Kim, Seeun"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbewirkung
Advertising
1
Advertising effects
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Altruism
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Charitable behavior
1
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Kim, Seeun
Choi, Jungsil
3
Xu, Jie
3
Yoon, Sukki
3
Bae, Mikyeung
2
Ford, John B.
2
Lee, Younghwa
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Merchant, Altaf
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Rangan, Priyamvadha
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Singh, Surendra N.
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1
LaTour, Kathryn A.
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Laufer, Daniel
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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