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type_genre:"Thesis"
type_genre:"Übersichtsarbeit"
~person:"Gooner, Richard A."
~person:"Hetzel, Heiko"
~subject:"Switzerland"
~type_genre:"Collection of articles written by one author"
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Journal of marketing theory and practice
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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Reformüberlegungen zum Stuttgarter Verfahren im internationalen Vergleich
Hetzel, Heiko
-
1988
Persistent link: https://www.econbiz.de/10013430266
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