Coppetti, Caspar F. (contributor) - 2004 - [Elektronische Ressource]
..................................................................................47
2.5 How Does Event Sponsorship Affect Brand Equity? – A Summary of Current Research...............59
3 Case Studies …
2.5 How Does Event Sponsorship Affect Brand Equity? – A Summary of Current Research...............59
3 Case Studies …Building Brands through Event Sponsorships:
Providing On-Site Audiences with a Vivid Brand Experience
DISSERTATION …