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type_genre:"Thesis"
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Search: subject_exact:"Radiowerbung"
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ECONIS (ZBW)
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The economics of television advertising : diffusion and effects on market structure
Butler, Michael R.
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1987
Persistent link: https://www.econbiz.de/10000752686
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2
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
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1986
Persistent link: https://www.econbiz.de/10000732590
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3
"Low involvement" message reception : processes and advertising implications
Batra, Rajeev
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1984
Persistent link: https://www.econbiz.de/10000734103
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4
Domestic and foreign advertising in television and mass media growth : a case study of Brazil
Mattos, Sérgio
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1982
Persistent link: https://www.econbiz.de/10000725160
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5
American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham
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1982
Persistent link: https://www.econbiz.de/10000779205
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