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type_genre:"Thesis"
~person:"Chauhan, Yogesh Kumar"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbung
Advertising
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Behavioural finance
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Consumer behaviour
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Gender
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Geschlecht
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Investment Fund
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Investmentfonds
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advertising strategy
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financial literacy
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Chauhan, Yogesh Kumar
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Journal of financial services marketing : JFSM
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ECONIS (ZBW)
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Does advertising strategy matter in influencing mutual fund purchase?
Dey, Dipanjan Kumar
;
Chauhan, Yogesh Kumar
; …
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011298755
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