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type_genre:"Thesis"
~person:"Heine, Klaus"
~person:"Mauerer, Stefan"
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The identity of luxury brands
Heine, Klaus
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2012
Persistent link: https://www.econbiz.de/10009532910
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Der Einfluss von Produktlinienerweiterungen auf Premiumautomobilmarken : wirtschaftsgeschichtliche und marketingwissenschaftliche Analysen
Mauerer, Stefan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003528045
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