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type_genre:"Thesis"
~person:"Janssen, Volker"
~person:"Manthey, Volker"
~person:"Ots, Mart"
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Advertising planning
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Werbeplanung
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Controlling
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1996-2007
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Betriebliche Finanzwirtschaft
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Janssen, Volker
Manthey, Volker
Ots, Mart
Brunner, Christian Boris
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Nießing, Daniel
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Peuckert, Carsten Leonhard
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Apollonio, Thomas
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Baetzgen, Andreas
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Nickel, Oliver
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Richter, Jan-Pierre
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Schellhaaß, Horst-Manfred
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Sigle, Sebastian
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Advances in information systems and management science
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Basler Schriften zum Marketing
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JIBS dissertation series / Jönköping International Business School
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ECONIS (ZBW)
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Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
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2
Controlling integrierter Kampagnen : ein systemgestaltender Ansatz
Manthey, Volker
-
2006
Persistent link: https://www.econbiz.de/10003406486
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3
Einsatz des Werbecontrolling : Aufbau, Steuerung und Simulation einer werblichen Erfolgskette
Janssen, Volker
-
1999
Persistent link: https://www.econbiz.de/10001374446
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