//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Thesis"
~person:"Martín Herrán, Guiomar"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising
2
Advertising planning
2
Inter-firm cooperation
2
Unternehmenskooperation
2
Werbeplanung
2
Consumer behaviour
1
Cooperative advertising
1
Distribution channel
1
Einzelhandel
1
Game theory
1
Konsumentenverhalten
1
Lieferkette
1
Marketing channel
1
OR in Marketing
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Reference price
1
Retail trade
1
Spieltheorie
1
Supply chain
1
Vertriebsweg
1
competition
1
cooperative advertising
1
game theory
1
supply chain management
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Thesis
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Martín Herrán, Guiomar
Brunner, Christian Boris
2
Chang, Chun-tuan
2
Gou, Qinglong
2
Sigué, Simon Pierre
2
Utkarsh
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Adams, Leen
1
Agheshlouei, Hamed
1
Almagro, J.
1
An, Soontae
1
Andrzejewski, Susan A.
1
Araujo, Luis
1
Araujo, Theo
1
Baetzgen, Andreas
1
Baker, Max
1
Beltran-Royo, César
1
Berning, Joshua
1
Bhatnagar, Namita
1
Bissell, Kimberly
1
Blanco, L. A.
1
Cansier, Adrienne
1
Cauberghe, Veroline
1
Chakraborti, Rajdeep
1
Chandra, Ambarish
1
Chauhan, Yogesh Kumar
1
Chen, Chiang-ming
1
Chen, Youhua
1
Chen, Yuxin
1
Chiu, Hsien-hung
1
Choi, Hojoon
1
Chu, Leon Yang
1
Chung, Wonjun
1
Copulsky, Jonathan R.
1
Cornelis, Erlinde
1
Craig, C. S.
1
Crettez, Bertrand
1
De Cock, Christian
1
DeLorme, Denise E.
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Journal of the Operational Research Society
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->