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type_genre:"Thesis"
~person:"Mauerer, Stefan"
~person:"Zöllner, Felix"
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Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Zöllner, Felix
-
2015
Persistent link: https://www.econbiz.de/10011281669
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Der Einfluss von Produktlinienerweiterungen auf Premiumautomobilmarken : wirtschaftsgeschichtliche und marketingwissenschaftliche Analysen
Mauerer, Stefan
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contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003528045
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