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type_genre:"Thesis"
~subject:"Advertising"
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Advertising
Werbemittel
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Edell, Julie A.
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Heckler, Susan E.
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ECONIS (ZBW)
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Processing of advertisements : the role of thematic relationships in the comprehension and memory of verbal and visual information
Heckler, Susan E.
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1987
Persistent link: https://www.econbiz.de/10000732914
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The information processing of pictures in print advertisements
Edell, Julie A.
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1982
Persistent link: https://www.econbiz.de/10000734086
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