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type_genre:"Thesis"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Customer engagement : contemporary issues and challenges
9
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5
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
E-marketing ; Vol. 1
3
Handbook of research on effective advertising strategies in the social media age
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3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Digitale Transformation des Marketing
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2
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
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Creating a sustainable competitive position : ethical challenges for international firms
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
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Digital Business in Africa : Social Media and Related Technologies
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Enhancing customer engagement through location-based marketing
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ECONIS (ZBW)
125
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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Geo-targeting for enhanced customer experience
Joshi-Gole, Karuna
- In:
Enhancing customer engagement through location-based …
,
(pp. 239-254)
.
2023
Persistent link: https://www.econbiz.de/10014281928
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The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
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The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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8
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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9
How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie
;
Zeitoun, Valérie
;
Michel, Géraldine
- In:
Contemporary Trends in European Cooperative Banking : …
,
(pp. 243-265)
.
2022
Persistent link: https://www.econbiz.de/10013286542
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10
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
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