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type_genre:"Verzeichnis"
~person:"Gerpott, Torsten J."
~type_genre:"Article in journal"
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Consumer behaviour
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Gerpott, Torsten J.
Kranenburg, Hans L. van
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of media economics
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ECONIS (ZBW)
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Interaktivitätselemente und Nutzung der Web Sites deutscher Pressetitel im Internet : eine empirische Analyse
Gerpott, Torsten J.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
5
,
pp. 379-400
Persistent link: https://www.econbiz.de/10003038948
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2
Interactivity potentials and usage of German press-title web sites : an empirical investigation
Gerpott, Torsten J.
;
Wanke, Hendrik
- In:
The journal of media economics
17
(
2004
)
4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10002374680
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