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type_genre:"Working Paper"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Consumer behaviour"
~subject:"Store brand"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Store brand
Brand management
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4
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3
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Belaid, Samy
1
Brüggemann, Philipp
1
D’Arco, Mario
1
Fehri, Dorsaf
1
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1
Horvat, Sandra
1
Karoui, Sedki
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Lacoeuilhe, Jérôme
1
Marino, Vittoria
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Resciniti, Riccardo
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Schultz, Carsten D.
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of retailing and consumer services
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Melbourne Institute working paper series
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Department of Economics discussion paper series / University of Oxford
3
ERIM report series research in management
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Policy research working paper : WPS
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Working paper / Intellectual Property Research Institute of Australia
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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CAWM discussion paper
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CESifo working papers
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Cahier de recherche en marketing et management
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Department working papers / Bar-Ilan University, Department of Economics
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Discussion paper series / University of Essex, Department of Economics
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Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
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FE-Workingpaper / University of Kiel, Department of Food Economics and Consumption Studies
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Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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International journal of retail & distribution management
1
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
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