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type_genre:"Working Paper"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Consumer behaviour"
~type_genre:"Konferenzbeitrag"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Journal of retailing and consumer services
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ESMT working paper
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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FE-Workingpaper / University of Kiel, Department of Food Economics and Consumption Studies
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International journal of retail & distribution management
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ECONIS (ZBW)
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What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
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