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type_genre:"Working Paper"
~isPartOf:"Les cahiers de recherche / HEC Paris"
~isPartOf:"Working paper / International University in Germany, School of Business Administration"
~subject:"Opinion poll"
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Working paper / International University in Germany, School of Business Administration
Arbeitspapier / HHL, Leipzig Graduate School of Management
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Is marketing becoming a dirty word? : a longitudinal study of public perceptions of marketing
Dalsace, Frédéric
;
Markovitch, Dimitri G.
-
2009
Persistent link: https://www.econbiz.de/10003923353
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