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type_genre:"Working Paper"
~person:"Dekimpe, Marnik G."
~person:"Rubio Benito, Natalia"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Handelsmarke
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Store brand
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Dekimpe, Marnik G.
Rubio Benito, Natalia
Greenhalgh, Christine
8
Rogers, Mark
5
Sattler, Henrik
4
Choi, Seung-chan
3
Deleersnyder, Barbara
3
Steenkamp, Jan-Benedict E. M.
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Ailawadi, Kusum L.
2
Arslan, Aslıhan
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Baroncelli, Eugenia
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Boyacı, Tamer
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Esteban-Millat, Irene
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Fink, Carsten
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Fornari, Daniele
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Grandi, Sebastiano
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Gázquez-Abad, Juan Carlos
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Inderst, Roman
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Javorcik, Beata K. Smarzynska
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Nalca, Arcan
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ERIM report series research in management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of retailing and consumer services
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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ECONIS (ZBW)
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
3
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
Saved in:
4
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
5
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
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