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type_genre:"Working Paper"
~person:"Holm, Karl-Friedrich"
~person:"Jain, Arun K."
~type_genre:"Collection of articles written by one author"
~type_genre:"Mehrbändiges Werk"
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Advertising industry
3
Werbewirtschaft
3
Advertising effects
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Werbewirkung
2
06.03.1986
1
07.03.1985
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Consumer behaviour
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Holm, Karl-Friedrich
Jain, Arun K.
Silk, Alvin J.
8
Berndt, Ernst R.
5
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sonnac, Nathalie
5
Bultez, Alain V.
4
Naert, Philippe Antoine
4
Jullien, Bruno
3
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Haritchabalet, Carole
2
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2
Peitz, Martin
2
Pepels, Werner
2
Pethig, Rüdiger
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Rossiter, John R.
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Vanhonacker, Wilfried R.
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Ambrus, Attila
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Avery, Rosemary J.
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Busch, Marc L.
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Gary-Bobo, Robert
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Hansen, Zeynep Kocabiyik
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Hild, Reinhard
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
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Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
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Research and the development of pedagogical materials : working papers
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ECONIS (ZBW)
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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
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2
Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000746891
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3
Werbewirkungsforschung ohne Wirkung? : Referate d. 1. Planung u. Analyse-Symposiums, 7. u. 8. März 1985 in Neu-Isenburg
Holm, Karl-Friedrich
(
contributor
)
Persistent link: https://www.econbiz.de/10000698940
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