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type_genre:"Working Paper"
~person:"Kenning, Peter"
~subject:"Handelsmarketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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The role of wholesale brands for buyer loyalty : a transaction cost perspective
Kenning, Peter
;
Brock, Christian
;
Grzeskowiak, Stephan
; …
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 209-226)
.
2008
Persistent link: https://www.econbiz.de/10003785222
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