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type_genre:"Working Paper"
~person:"Martínez-López, Francisco J."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
6
Einzelhandel
6
Handelsmarke
6
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6
Retail trade
6
Store brand
6
Assortment
3
Retail assortment
3
Sortiment
3
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3
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2
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Martínez-López, Francisco J.
Dekimpe, Marnik G.
13
Martos-Partal, Mercedes
12
Greenhalgh, Christine
11
Steenkamp, Jan-Benedict E. M.
10
Yagüe Guillén, María Jésus
10
Geyskens, Inge
9
Gázquez-Abad, Juan Carlos
9
Rubio Benito, Natalia
9
Deleersnyder, Barbara
8
Diallo, Mbaye Fall
8
Olbrich, Rainer
8
Sattler, Henrik
8
González-Benito, Óscar
7
Dawes, John
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Rogers, Mark
6
Réquillart, Vincent
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Lamey, Lien
5
Sethuraman, Raj
5
Abril Barrie, Carmen
4
Ailawadi, Kusum L.
4
Amrouche, Nawel
4
Baroncelli, Eugenia
4
Boyle, Peter J.
4
Choi, Seung-chan
4
Fink, Carsten
4
Gendel-Guterman, Hanna
4
Gielens, Katrijn
4
Horvat, Sandra
4
Javorcik, Beata K. Smarzynska
4
Karray, Salma
4
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of retail & distribution management
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ECONIS (ZBW)
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1
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
2
Editorial: special issue on the National Brand & Private Label Marketing Conference 2014
Martínez-López, Francisco J.
;
Brown, James R.
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012431714
Saved in:
3
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
4
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
5
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
6
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
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