//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Working Paper"
~person:"Sethuraman, Raj"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Store brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
5
Handelsmarke
5
Markenführung
5
Store brand
5
Brand
3
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Markenartikel
3
Retail trade
3
Einzelhandelspreis
2
Marketing management
2
Marketingmanagement
2
Private labels
2
Retail price
2
Store brands
2
1966-2005
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Competition
1
Empirical generalization
1
Handelsmarketing
1
Markenimage
1
Market research
1
Marktforschung
1
Measurement
1
Messung
1
Meta-Analyse
1
Meta-analysis
1
Preismanagement
1
Pricing strategy
1
Private brands
1
Privatisierung
1
Privatization
1
Product labelling
1
Retail marketing
1
Retail strategy
1
Retailing
1
Warenkennzeichnung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Working Paper
Article in journal
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Sethuraman, Raj
Dekimpe, Marnik G.
13
Martos-Partal, Mercedes
12
Greenhalgh, Christine
11
Steenkamp, Jan-Benedict E. M.
10
Geyskens, Inge
9
Yagüe Guillén, María Jésus
9
Deleersnyder, Barbara
8
Diallo, Mbaye Fall
8
Gázquez-Abad, Juan Carlos
8
Olbrich, Rainer
8
Rubio Benito, Natalia
8
Sattler, Henrik
8
González-Benito, Óscar
7
Dawes, John
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Rogers, Mark
6
Réquillart, Vincent
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Lamey, Lien
5
Martínez-López, Francisco J.
5
Abril Barrie, Carmen
4
Ailawadi, Kusum L.
4
Amrouche, Nawel
4
Baroncelli, Eugenia
4
Fink, Carsten
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gielens, Katrijn
4
Grandi, Sebastiano
4
Javorcik, Beata K. Smarzynska
4
Lopez, Rigoberto A.
4
Lymperopoulos, Constantine
4
Martín Herrán, Guiomar
4
Nenycz-Thiel, Magda
4
Sudhir, K.
4
more ...
less ...
Published in...
All
Journal of retailing
2
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing science
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
2
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
3
Assessing the external validity of analytical results from national brand and store brand competition models
Sethuraman, Raj
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
Saved in:
4
Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
Saved in:
5
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->