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type_genre:"Working Paper"
~subject:"Betriebliche Finanzwirtschaft"
~subject:"Profitability"
~subject:"Werbewirtschaft"
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Advertising industry
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13
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ECONIS (ZBW)
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31
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
32
"Sex sells"? : Eine theoretische Diskussion eines alten Mythos
Immisch, Gunnar
-
2002
Persistent link: https://www.econbiz.de/10001762635
Saved in:
33
Knowledge spillovers and growth in the disagglomeration of the US advertising agency industry
King, Charles
;
Silk, Alvin J.
;
Ketelhöhn, Niels
-
2002
Persistent link: https://www.econbiz.de/10001764828
Saved in:
34
Variety in decision making styles in New Zealand
Murphy, Brian
;
Meyer, Denny
-
2000
Persistent link: https://www.econbiz.de/10001530908
Saved in:
35
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
-
1999
Persistent link: https://www.econbiz.de/10001561346
Saved in:
36
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
37
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
38
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
Saved in:
39
Gross' theory of creative competition : the time is right
Saintilan, Paul
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846944
Saved in:
40
Globalisation and national culture : structure, regulation and content in the advertising industry in Australia
Sinclair, John
-
1992
Persistent link: https://www.econbiz.de/10000148921
Saved in:
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