//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Working Paper"
~subject:"Profitability"
~subject:"Werbewirtschaft"
~type_genre:"Guidebook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising agency"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Profitability
Werbewirtschaft
Advertising industry
60
Theorie
21
Theory
21
Werbung
17
Advertising
14
USA
10
United States
10
Advertising planning
6
Deutschland
6
Germany
6
Werbeplanung
6
Communication media
4
Internet marketing
4
Kommunikationsmedien
4
Online-Marketing
4
Press publisher
4
Presseverlag
4
Advertising effects
3
Betriebliche Finanzwirtschaft
3
Competition
3
Consumer goods
3
Decision
3
Entscheidung
3
Führungskräfte
3
Konsumgüter
3
Lieferantenmanagement
3
Managerial finance
3
Managers
3
Market concentration
3
Market entry
3
Market structure
3
Markteintritt
3
Marktstruktur
3
Media economics
3
Medienökonomik
3
Network economics
3
Netzwerkökonomik
3
Rentabilität
3
more ...
less ...
Online availability
All
Free
23
Undetermined
2
Type of publication
All
Book / Working Paper
60
Type of publication (narrower categories)
All
Working Paper
Guidebook
Article in journal
323
Aufsatz in Zeitschrift
323
Aufsatz im Buch
172
Book section
172
Graue Literatur
91
Non-commercial literature
91
Arbeitspapier
54
Hochschulschrift
41
Thesis
33
Collection of articles of several authors
26
Sammelwerk
26
Case study
16
Fallstudie
16
Bibliografie enthalten
14
Bibliography included
14
Market information
14
Marktinformation
14
Lehrbuch
11
Aufsatzsammlung
10
Textbook
10
Konferenzschrift
7
Conference proceedings
6
No longer published / No longer aquired
6
Ratgeber
6
Adressbuch
5
Collection of articles written by one author
5
Handbook
5
Handbuch
5
Reprint
5
Sammlung
5
Amtsdruckschrift
4
Directory
4
Government document
4
Wörterbuch
4
Mehrbändiges Werk
3
Multi-volume publication
3
Verzeichnis
3
Bibliografie
2
more ...
less ...
Language
All
English
49
German
10
Danish
1
Finnish
1
Author
All
Silk, Alvin J.
8
Berndt, Ernst R.
5
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sonnac, Nathalie
5
Bultez, Alain V.
4
Naert, Philippe Antoine
4
Jullien, Bruno
3
Anderson, Simon P.
2
Arzaghi, Mohammad
2
Crampes, Claude
2
Davis, James C.
2
Haritchabalet, Carole
2
King, Charles
2
Peitz, Martin
2
Pethig, Rüdiger
2
Rossiter, John R.
2
Vanhonacker, Wilfried R.
2
Ambrus, Attila
1
Avery, Rosemary J.
1
Baetzgen, Andreas
1
Batikas, Michail
1
Bosman, Ciska M.
1
Busch, Marc L.
1
Caglar, Ayse
1
Calonius, Mathias
1
Calvano, Emilio
1
Claussen, Jörg
1
Euchler, Gordon
1
Ferrando Yáñez, Jorge Andrés
1
Fritz, Thomas
1
Förster, Friedrich
1
Gary-Bobo, Robert
1
Hand, Michael
1
Hansen, Zeynep Kocabiyik
1
Horsky, Dan
1
Horsky, Sharon
1
Immisch, Gunnar
1
Jain, Arun K.
1
Jugenheimer, Donald W.
1
more ...
less ...
Institution
All
Centre for International Research on Communication and Information Technologies
1
Elinkeinoelämän Tutkimuslaitos
1
OECD
1
Robert Schuman Centre for Advanced Studies
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
7
Working paper series
4
CESifo working papers
3
CORE discussion paper : DP
3
Research and the development of pedagogical materials : working papers
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
Working paper / European Institute for Advanced Studies in Management
3
Working papers / Harvard Business School, Division of Research
3
Research and the development of pedagogical materials
2
Volkswirtschaftliche Diskussionsbeiträge
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere der Nordakademie
1
Discussion paper / Centre for Economic Policy Research
1
Diskussionsbeiträge zu Wirtschaftsinformatik und Operations Research
1
EIU special report
1
EUI working paper / RSC
1
Faculty & research / Insead : working paper series
1
Get both sides of the story
1
Harvard Business School Research Paper Series # 15-093
1
IDEI working papers
1
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
1
Mediterranean programme
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
OECD digital economy papers
1
Policy research paper / Centre for International Research on Communication and Information Technologies
1
Research working papers / Institut Européen d'Administration des Affaires
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Simon Business School working paper
1
Työpapereita / F
1
Volkswirtschaftliche Diskussionsreihe
1
Working paper / Centre for Business Research, University of Cambridge
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Working paper / Department of Commerce, College of Business, Massey University
1
Working paper / Harvard Business School, Division of Research
1
Working papers / Innocenzo Gasparini Institute for Economic Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
31
-
40
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Erfolgreiches Online-Marketing : Schritt für Schritt zum Ziel
Schwarz, Torsten
-
2008
Persistent link: https://www.econbiz.de/10003693641
Saved in:
32
Media für Manager : alles, was Sie über Medien und Media-Agenturen wissen müssen
Marx, Anne
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003583035
Saved in:
33
PrintIT 2006: E-Business in der Druck- und Medienindustrie : eine Studie zum Status quo
Linke, Andreas
;
Peters, Ralf
;
Schäfer, Steffen
-
2007
Persistent link: https://www.econbiz.de/10003479352
Saved in:
34
Two-sided network effects and competition : an application to media industries
Ferrando Yáñez, Jorge Andrés
;
Gabszewicz, Jean Jaskold
; …
-
2004
Persistent link: https://www.econbiz.de/10002170635
Saved in:
35
Mediascapes, advertisement industries and cosmopolitan transformations : Turkish immigrants in Europe
Caglar, Ayse
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001753650
Saved in:
36
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
37
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
38
"Sex sells"? : Eine theoretische Diskussion eines alten Mythos
Immisch, Gunnar
-
2002
Persistent link: https://www.econbiz.de/10001762635
Saved in:
39
Knowledge spillovers and growth in the disagglomeration of the US advertising agency industry
King, Charles
;
Silk, Alvin J.
;
Ketelhöhn, Niels
-
2002
Persistent link: https://www.econbiz.de/10001764828
Saved in:
40
Variety in decision making styles in New Zealand
Murphy, Brian
;
Meyer, Denny
-
2000
Persistent link: https://www.econbiz.de/10001530908
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->