//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Working Paper"
~subject:"Profitability"
~subject:"Werbewirtschaft"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising agency"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Profitability
Werbewirtschaft
Advertising industry
59
Theorie
21
Theory
21
Werbung
19
Advertising
15
USA
9
United States
9
Advertising effects
5
Deutschland
5
Germany
5
Werbewirkung
5
Communication media
4
Führungskräfte
4
Internet marketing
4
Kommunikationsmedien
4
Managers
4
Online-Marketing
4
Press publisher
4
Presseverlag
4
Advertising planning
3
Betriebliche Finanzwirtschaft
3
Competition
3
Consumer goods
3
Decision
3
Entscheidung
3
Konsumgüter
3
Lieferantenmanagement
3
Managerial finance
3
Market concentration
3
Market entry
3
Market structure
3
Markteintritt
3
Marktstruktur
3
Media economics
3
Medienökonomik
3
Network economics
3
Netzwerkökonomik
3
Rentabilität
3
more ...
less ...
Online availability
All
Free
23
Undetermined
2
Type of publication
All
Book / Working Paper
58
Journal
1
Type of publication (narrower categories)
All
Working Paper
Handbuch
Article in journal
323
Aufsatz in Zeitschrift
323
Aufsatz im Buch
173
Book section
173
Graue Literatur
91
Non-commercial literature
91
Arbeitspapier
54
Hochschulschrift
41
Thesis
33
Collection of articles of several authors
26
Sammelwerk
26
Case study
16
Fallstudie
16
Bibliografie enthalten
14
Bibliography included
14
Market information
14
Marktinformation
14
Lehrbuch
11
Aufsatzsammlung
10
Textbook
10
Konferenzschrift
7
Conference proceedings
6
Guidebook
6
No longer published / No longer aquired
6
Ratgeber
6
Adressbuch
5
Collection of articles written by one author
5
Handbook
5
Reprint
5
Sammlung
5
Amtsdruckschrift
4
Directory
4
Government document
4
Wörterbuch
4
Mehrbändiges Werk
3
Multi-volume publication
3
Verzeichnis
3
Bibliografie
2
more ...
less ...
Language
All
English
49
German
9
Danish
1
Finnish
1
Author
All
Silk, Alvin J.
8
Berndt, Ernst R.
5
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sonnac, Nathalie
5
Bultez, Alain V.
4
Naert, Philippe Antoine
4
Jullien, Bruno
3
Anderson, Simon P.
2
Arzaghi, Mohammad
2
Crampes, Claude
2
Davis, James C.
2
Haritchabalet, Carole
2
King, Charles
2
Peitz, Martin
2
Pethig, Rüdiger
2
Rossiter, John R.
2
Vanhonacker, Wilfried R.
2
Ambler, Tim
1
Ambrus, Attila
1
Avery, Rosemary J.
1
Batikas, Michail
1
Bosman, Ciska M.
1
Busch, Marc L.
1
Busch, Oliver
1
Caglar, Ayse
1
Calonius, Mathias
1
Calvano, Emilio
1
Claussen, Jörg
1
Euchler, Gordon
1
Ferrando Yáñez, Jorge Andrés
1
Fritz, Thomas
1
Förster, Friedrich
1
Gary-Bobo, Robert
1
Hansen, Zeynep Kocabiyik
1
Hardy, Jonathan
1
Hawkin, Sarah
1
Horsky, Dan
1
Horsky, Sharon
1
Immisch, Gunnar
1
more ...
less ...
Institution
All
Centre for International Research on Communication and Information Technologies
1
Elinkeinoelämän Tutkimuslaitos
1
OECD
1
Robert Schuman Centre for Advanced Studies
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
7
Working paper series
4
CESifo working papers
3
CORE discussion paper : DP
3
Research and the development of pedagogical materials : working papers
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
Working paper / European Institute for Advanced Studies in Management
3
Working papers / Harvard Business School, Division of Research
3
Research and the development of pedagogical materials
2
Volkswirtschaftliche Diskussionsbeiträge
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere der Nordakademie
1
Discussion paper / Centre for Economic Policy Research
1
Diskussionsbeiträge zu Wirtschaftsinformatik und Operations Research
1
EIU special report
1
EUI working paper / RSC
1
Faculty & research / Insead : working paper series
1
Harvard Business School Research Paper Series # 15-093
1
IDEI working papers
1
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
1
Media practice
1
Mediterranean programme
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
OECD digital economy papers
1
Policy research paper / Centre for International Research on Communication and Information Technologies
1
Research working papers / Institut Européen d'Administration des Affaires
1
Routledge library editions / Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Simon Business School working paper
1
Työpapereita / F
1
Volkswirtschaftliche Diskussionsreihe
1
Working paper / Centre for Business Research, University of Cambridge
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Working paper / Department of Commerce, College of Business, Massey University
1
Working paper / Harvard Business School, Division of Research
1
Working papers / Innocenzo Gasparini Institute for Economic Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
41
-
50
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
42
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
43
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
Saved in:
44
Gross' theory of creative competition : the time is right
Saintilan, Paul
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846944
Saved in:
45
Globalisation and national culture : structure, regulation and content in the advertising industry in Australia
Sinclair, John
-
1992
Persistent link: https://www.econbiz.de/10000148921
Saved in:
46
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
47
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
48
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
49
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
50
Robustness of models of sales response to advertising : a purely academic issue?
Bultez, Alain V.
;
Vanneste, Carine
-
1988
Persistent link: https://www.econbiz.de/10000776598
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->