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type_genre:"Working Paper"
~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
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Success factor
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The PDMA handbook of new product development
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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New products : the factors that drive success
Cooper, Robert G.
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2009
Persistent link: https://www.econbiz.de/10003836288
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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3
Distributed new product development (DNPD)
Heck, Stefan
;
Grewal, T. J.
- In:
The PDMA handbook of new product development
,
(pp. 158-172)
.
2005
Persistent link: https://www.econbiz.de/10003831465
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4
Winning product review approval
Lonadier, Robert
- In:
The PDMA handbook of new product development
,
(pp. 349-361)
.
2005
Persistent link: https://www.econbiz.de/10003831487
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