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~accessRights:"free"
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Search: subject:"B-to-B-Marketing"
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Brand management
Theorie
B-to-B-Marketing
77
Business-to-business marketing
77
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11
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11
Lieferantenmanagement
10
Supplier relationship management
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9
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7
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Durach, Christian F.
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Lindemann, Eckhard
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Lu, Yixin
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Maier, Florian
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Innovatives Markenmanagement
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Schriftenreihe Logistik der Technischen Universität Berlin
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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2
A theoretical and practical contribution to supply chain robustness : developing a schema for robustness in dyads
Durach, Christian F.
-
2016
Persistent link: https://www.econbiz.de/10011475078
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3
Marktorientierung in Business-to-Business-Märkten
Claßen, Matthias
-
2015
Persistent link: https://www.econbiz.de/10010512593
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4
Data-driven decision making in auction markets
Lu, Yixin
-
2014
Persistent link: https://www.econbiz.de/10010432272
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5
Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing
Ungruhe, Markus
-
2011
Persistent link: https://www.econbiz.de/10009316339
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6
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
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7
Messen als Instrument zur Geschäftsanbahnung auf Industriegütermärkten
Betz, Michael
-
2009
Persistent link: https://www.econbiz.de/10003813378
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8
Value sharing in customer-supplier relationships
Lindemann, Eckhard
-
2008
Persistent link: https://www.econbiz.de/10011579096
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9
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515494
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10
Positionierung von Business-to-Business-Marken : Konzeption und empirische Analyse zur Rolle von Rationalität und Emotionalität
Bausback, Nadine
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515528
Saved in:
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