Acharya, Ram N.; Patterson, Paul M.; Schmitz, Troy G.; … - Agricultural and Applied Economics Association - AAEA - 2002
This study examines the impact of a healthy dining campaign on consumer's menu choices. Four restaurant chains operating in the greater San Diego area participated in the "Treat Yourself Well" (TYW) campaign. Menu entrees, which contain at least 2 servings of fruits and/or vegetables and less...