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~accessRights:"free"
~institution:"Erasmus Research Institute of Management"
~language:"eng"
~person:"Wierenga, Berend"
~subject:"Theory"
~type:"book"
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How the impact of integration of marketing and R&D differs depending on a firmś resources and its strategic scope
Leenders, Mark A. A. M.
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contributor
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701306
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Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
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contributor
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Soethoudt, Han
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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