Lemmens, A.; Croux, C.; Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
the increasing
mobility, education and sophistication of consumers, the growing availability of various
distance … settings, to be a useful predictor of
consumers’ willingness to buy and future expenditures (see e.g. Nahuis & Jansen, 2004 … seems an obvious candidate to study in more general terms
the extent of homogeneity in consumers’ attitudes and buying …