Lamey, L.; Deleersnyder, B.; Dekimpe, M.G.; Steenkamp, … - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
belief
that, despite the economic recovery, legions of consumers are no longer automatically willing to
pay up for big …-label success?
The central message of our study is that store brands gain ground during recessions due to
consumers’ purchase … business-cycle
perspective (Baxter and King 1999).
1
Furthermore, unlike previous studies, we do not presume that consumers …