Gielens, K.; Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
practices and/or the consumers’ preferences, the perceived
uncertainty of an additional, or more substantial, international … specific market (Li 1994). It reflects its ability and confidence in assessing
consumers’ needs and estimating costs and … predict how consumers and suppliers will react to their private label, a strong
commitment to private labels can increase …