Fok, D.; Paap, R.; Horváth, C.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
, whereas
changes in the regular price are permanent. Even though consumers only observe the
actual price, they shall have no di … feature, a regular price cut does not induce consumers to accelerate their purchase
6
and stockpile. So, a permanent price … reduction has its efiect over a longer time period.
Consumers decide to buy the price-reduced brand at the regular shopping trip …