Dolfsma, W.A. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
’ – the exact way in which consumers in the market want (features of) a good to look
like. The haphazard way in which new …’s reputation will mean that it is more
likely to persuade consumers of the value of the new service they offer, and at the same … for firms in the
manufacturing industry, a reputation on the basis of which consumers will buy its services rather than …