Casadesus-Masanell, Ramon; Ricart, Joan E. - IESE Business School, Universidad de Navarra - 2009
The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates … present a conceptual framework to separate business model from strategy. Business model, we argue, is a reflection of the firm … model, which makes it difficult to separate the two notions. We show that the concepts of strategy and business model differ …