Idota, Hiroki; Minetaki, Kazunori; Bunno, Teruyuki; … - 2011
the firm, in particular to promote product and process innovation. This paper attempts to examine the relationship between … social media and product innovation, and research questions are summarized as follows: (i) whether social capital influences … the use of social media; (ii) whether social media promotes product innovation; and (iii) whether the effect of social …