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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Marketing letters : a journal of research in marketing
NBER Working Paper
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NBER working paper series
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International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising
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Journal of marketing and consumer behaviour in emerging markets
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The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
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pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
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pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
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