Capps, Cory S.; Dranove, David; Greenstein, Shane M.; … - 2002 - [Elektronische Ressource]
directly determine the price-
elasticity of demand, which instead depends upon the amount paid by the relevant decision maker … generally measured by looking at how one firm’s quantity depends on its
own price (the own-price elasticity) and other firms …’ prices (the cross-price elasticity). But examining
price effects is just one way to address the recurring and essential …