Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … weight of-0.086. This research has implications for the brand equity of Disney. There are five factors that can be related to … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand …