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~isPartOf:"Consumer behavior review : CBR"
~subject:"Brand image"
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Celebrity Endorsement of Product
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The impact of celebrity endorsement of sporting goods on consumer purchasing behavior
Mirabi, Vahidreza
;
Fathi, Fariba
;
Ardakani, Mohammad Fotouhi
- In:
Consumer behavior review : CBR
5
(
2021
)
3
,
pp. 373-399
Persistent link: https://www.econbiz.de/10012661225
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