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~accessRights:"free"
~isPartOf:"European journal of innovation management"
~subject:"Consumer goods industry"
~subject:"Retail trade"
~subject:"USA"
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The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Derqui, Belén
;
Fayos, Teresa
;
Occhiocupo, Nicoletta
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 1036-1056
Persistent link: https://www.econbiz.de/10014231258
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