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~accessRights:"free"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of open innovation : technology, market, and complexity"
~subject:"Marketing management"
~type:"article"
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Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.
;
Zhang, Xinzhi
- In:
Journal of open innovation : technology, market, and …
6
(
2020
)
1/1
,
pp. 1-14
analysis (topic
modeling
) and found that game marketers paid particular attention to the VR nature of VR games when they first …
Persistent link: https://www.econbiz.de/10012214698
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