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~accessRights:"free"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenidentität"
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Konsumentenverhalten
Brand image
3
Consumer behaviour
3
Markenimage
3
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Betriebliche Wertschöpfung
1
Brand
1
Customer integration
1
Customer satisfaction
1
Customer value
1
Designation of origin
1
Destination management
1
Destinationsmanagement
1
Gender
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Geschlecht
1
Herkunftsbezeichnung
1
Holiday behaviour
1
Hotel industry
1
Hotellerie
1
International tourism
1
Internationaler Tourismus
1
Internet marketing
1
Kundenintegration
1
Kundenwert
1
Kundenzufriedenheit
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Leistungsmotivation
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Linguistics
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Linguistik
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Markenartikel
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Motivation
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Online-Marketing
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PLS
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Social Web
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Social web
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Tourism destination
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Tourism marketing
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Tourismusmarketing
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English
3
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Angle, Justin
1
Dieck, M. Claudia tom
1
Fountoulaki, Paraskevi
1
Kardes, Frank R.
1
Krey, Nina
1
Lowrey, Tina M.
1
Perdue, Richard R.
1
Pogacar, Ruth
1
Shin, Hakseung
1
Shrum, L. J.
1
Wu, Shuang
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Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Cogent business & management
46
Journal of Asian finance, economics and business : JAFEB
19
Pakistan journal of commerce and social sciences
16
European research studies
14
Psychology & marketing
14
Marketing i menedžment innovacij : m&mi
11
Administrative Sciences : open access journal
10
Journal of open innovation : technology, market, and complexity
9
The journal of brand management : an international journal
8
The journal of product & brand management
8
Global business and finance review
7
International journal of consumer studies
7
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
7
Central European business review : CEBR
6
European journal of management and business economics : EJM&BE
6
Future Business Journal
6
Journal of global marketing
6
The Lahore journal of business
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
European research on management and business economics
5
Italian journal of marketing : ITJM
5
Journal of marketing and consumer behaviour in emerging markets
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Organizations and markets in emerging economies
5
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
5
Business strategy and the environment
4
Consumer behavior review : CBR
4
Economic and business review : EBR
4
Emerging Markets Journal : EMAJ
4
European journal of marketing
4
Higher School of Economics Research Paper
4
International journal of advertising : the review of marketing communications
4
Journal of business anthropology
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
South African journal of business management
4
Asia marketing journal
3
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
3
Contemporary economics
3
Enlightening tourism : ET ; a pathmaking journal
3
Eurasian journal of business and economics : EJBE
3
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ECONIS (ZBW)
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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