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Journal of historical research in marketing
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Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
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The technicians of consumer society : the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Rudberg, Elin Åström
;
Husz, Orsi
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10014380803
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