//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Linguistik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Linguistik
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Beziehungsmarketing
3
Relationship marketing
3
social media engagement
2
Beschwerdemanagement
1
Brand management
1
China
1
Complaint management
1
Consumer behaviour
1
Digital goods
1
Digitale Güter
1
Emotion
1
Experiment
1
Feldforschung
1
Field research
1
Innovation adoption
1
Innovationsakzeptanz
1
Konsumentenverhalten
1
Language
1
Linguistics
1
Markenführung
1
Meta-Analyse
1
Meta-analysis
1
Sprache
1
Text
1
automated textual analysis
1
brand familiarity
1
content consumption
1
content customization
1
de-escalation
1
digital engagement
1
digital marketing
1
digital service recovery
1
eco-friendly
1
emerging markets
1
emotion
1
more ...
less ...
Online availability
All
Free
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Berger, Jonah
1
Moe, Wendy W.
1
Schweidel, David A.
1
Published in...
All
Journal of marketing
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->