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~accessRights:"free"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
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Dienstleistungsqualität
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Retail trade
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Journal of the Academy of Marketing Science
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International journal of retail and distribution management
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Amfiteatru economic : an economic and business research periodical
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ERIM report series research in management
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Global business and finance review
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Journal of business economics and management
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The international review of retail, distribution and consumer research
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Agribusiness : an international journal
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Journal of Asian finance, economics and business : JAFEB
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Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
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