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~accessRights:"free"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Television"
~subject:"Werbewirkung"
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Journal of the Academy of Marketing Science
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Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
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