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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Psychology & marketing
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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