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~accessRights:"free"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~language:"deu"
~language:"fra"
~subject:"Vertriebsweg"
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Vertriebsweg
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
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Pannenbäcker, Verena
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2008
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